Thirteen/WNET Arthur Godfrey Collection > Archives. UMArthur Morton Godfrey was born in New York City on August 3. He was educated at Naval Radio School, 1. Naval Radio Materiel School, 1. Married: 1) Catherine Collins, children: Richard; 2) Mary Bourke, 1. Arthur Michael, Jr. Godfrey served in the U. S. Navy, receiving radio training and becoming a radio operator on destroyer duty, 1. U. S. Coast Guard acquiring additional radio training, 1. His broadcasting positions included: radio announcer and entertainer for WFBR in Baltimore, Maryland, 1. NBC in Washington, D. C., 1. 93. 0- 3. 4; freelance radio entertainer from 1. Jackie De Shannon — Put. Jackie Gleason's soundtrack for. Lex Luthor tiene un rol m. Dos versiones de Luthor aparecen en el show.CBS Radio, 1. 94. CBS television host of Arthur Godfrey's Talent Scouts, 1. Arthur Godfrey and His Friends, 1.
Arthur Godfrey Time, 1. Four For Texas, 1. The Glass Bottom Boat, 1. Where Angels Go, Trouble Follows, 1. Godfrey was a member of ASCAP, National Advisory Committee on Oceans and Atmosphere, and Citizen's Advisory Committee on Environmental Quality. Arthur Godfrey died in New York City on March 1. RADIO1. 94. 5- 1. Arthur Godfrey Time. Arthur Godfrey's Talent Scouts. TELEVISION SERIES1. Arthur Godfrey's Talent Scouts. Arthur Godfrey and His Friends. Godfrey also appeared well into the 1. CBS, bearing titles like Arthur Godfrey Loves Animals and Arthur Godfrey in Hollywood. Variety Show Host. Arthur Godfrey ranks as one of the important on- air stars of the first decade of American television. Indeed prior to 1. TV luminary than this freckled faced, ukulele playing, host/pitchman. Through most of the decade of the 1. Godfrey hosted a daily radio program and appeared in two top- ten prime time television shows, all for CBS. As the new medium was invading American households, there was something about Godfrey's wide grin, his infectious chuckle, his unruly shock of red hair that made millions tune in not once, but twice a week. To industry insiders, Godfrey was television's first great master of advertising. His deep, microphone- loving voice delivery earned Arthur Godfrey a million dollars a year, making him one of the highest paid persons in the United States at the time. He blended a Southern folksiness with enough sophistication to charm a national audience measured in the millions through the 1. For CBS- TV in particular, Godfrey was one of network television's most valuable stars, generating millions of dollars in advertising billings each year, with no ostensible talent save being the most congenial of hosts. After more than a decade on radio, Godfrey ventured onto primetime TV in December 1. Arthur Godfrey's Talent Scouts. The formula for Talent Scouts was simple enough. Most of these discoveries were in fact struggling professionals looking for a break, and the quality of the talent was quite high. The winner, chosen by the fabled . An institution on Monday nights at 8: 3. P. M., Arthur Godfrey's Talent Scouts always functioned as Godfrey's best showcase and through the early 1. A month after the December 1. Arthur Godfrey's Talent Scouts came the premiere of Arthur Godfrey and His Friends. Here Godfrey employed a resident cast which at times included Julius La Rosa, Frank Parker, Lu Ann Simms, and the Chordettes. Tony Marvin was both the announcer and Godfrey's . The appeal of Arthur Godfrey and His Friends varied depending on the popularity of the assembled company of singers, all clean cut young people lifted by Godfrey from obscurity. Godfrey played host and impresario, sometimes singing off key and strumming his ukulele, but most often leaving the vocals to others. As he had done on radio, Godfrey frequently kidded his sponsors, but always . No television viewer during the 1. Godfrey really did love Lipton Tea and drank it every day. He delighted in tossing aside prepared scripts and telling his audience: ? Everybody knows Lipton's is the best tea you can buy. So why get fancy about it? Getcha some Lipton's, fill the pot with plain hot water for a few minutes, then put fresh hot water on the tea and let it just sit there. Here was no snake oil salesman hawking an unneeded item, merchandise not worth its price. Here was a friend recommending the product. This personal style drove CBS efficiency experts crazy. Godfrey refused to simply read his advertising copy in the allocated 6. Instead he talked- -for as long as he felt it necessary to convince his viewers of his message, frequently running over his allotted commercial time. CBS owner William S. Paley detested Godfrey but bowed to his incredible popularity. CBS president Frank Stanton loved Godfrey because his shows were so cheap to produce but drew consistently high ratings. In 1. 95. 5 when Disneyland cost $9. The Jack Benny Show totaled more than $4. Arthur Godfrey's Talent Scouts cost but $3. This figure was more in line with the production of a cheap quiz program than fashioning a pricey Hollywood- based show on film. In 1. 95. 0 he qualified for a Naval pilot's license; the following year he trained to fly jets. Constantly plugging the glories of air travel, Arthur Godfrey, according to Eddie Rickenbacker, did more to boost aviation than any single person since Charles Lindbergh. As much as the termination of live anthology drama from New York, Godfrey's end symbolized the close of the era of experimental, live television. But Arthur Godfrey should be remembered for more than his skill in performing for live television. Perhaps even more significant is that he taught the medium how to sell. In terms of the forces of that have shaped and continue to shape the medium of television, Arthur Godfrey's career perfectly illustrates the workings of the star system. Here was a person who seemed to have had . In the end times and tastes changed. In 1. 95. 1 that Arthur Godfrey stood as the very center of American television. Eight years later he was back on radio, a forgotten man to all but the few who listened to the . Researchers desiring related materials about these topics, names, or places may search the Catalog using these headings.
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